Companies, but also associations and government institutions:
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Some of the projects I have worked on:
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C1000 (headquarters in Amersfoort):
Job: To develop a brand equity measurement model and streamline the C1000-communication surveys.
Result: The image monitor is being repeated twice a year. My communication advice was followed completely and implemented.
Client's reaction: Created much transparency. Good cooperation. Much achieved over the last half year.
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Randstad International (headquarters in Diemen):
Job: To develop a brand equity model.
Result: Cost reduction of 20% compared with the existing brand equity survey.
Client's reaction: I recommend Marjolein wholeheartedly.
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UWV (headquarters in Amsterdam):
Job: To provide advice concerning the installation of a new type of customer satisfaction survey.
Result: A face-to-face and telephone questionnaire were developed. Employees received personal and instant feedback from customers which gave them insight their own further develop. I also worked on a Collaboration Tracker. I was member of the working group for client orientation for UWV, WERKbedrijf and local councils.
Client's reaction: Professional and optimistic. Marjolein remains on target and lives up to agreements and she demands the same from colleagues too. Marjolein creates confidence, is committed and dares to take risks and be critical. She enjoys teaching others.
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CleanLeaseFortex (headquarters in Eindhoven):
Job: To investigate the opinions of customers regarding (industrial) laundry and measure customer satisfaction.
Result: The marketing strategy of CLF has been adapted based on the research findings.
Client's reaction: I have never seen such an in-depth analysis from a research company.
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Workshops on customer satisfaction:
Job: To give participants insight as to how research is being used on the client side.
Result: Much discussion, extensive lists of ideas on how to improve the client relationship.
Client's reaction: Learned a lot, confrontational, has been incorporated into the organization, evoked plenty of good discussion, many clear examples.
